Through gathering, structuring and analysis of large amounts of data, 

 will provide newbuild developers with the necessary knowledge to make the optimal choice of unit mix, price strategy, and a strategic plan for their sales and marketing efforts. The product will be particularly relevant for developers, but other players such as estate agents, investors and architects will also be able to benefit greatly from the tool.


- We have always wanted to develop Plot.ai further in collaboration with market players with complementary expertise and resources, and with this capital raise we have really succeeded in facilitating this development, says CEO of Marketer, Amir Folkestad Habhab.

- The new owners represent market-leading real estate expertise, possess unrivaled commercialization ability, and have significant financial weight. After an extensive due diligence process on Strawberry Equities' part, in what is undoubtedly a demanding capital market, we are extremely happy and proud of this result, he continues.


Strawberry Equities has already experienced the value of the products Marketer delivers through deliveries for Veslefrikk Eiendom, a new developer where Strawberry Equities is the largest owner. With an entry on the ownership side of the subsidiary Plot.ai, Strawberry Equities, together with other advisers with extensive industry knowledge such as Baard Schumann, will be involved in the further development of the company.


- We are impressed by what Marketer has achieved and have faith in the team. Plot.ai is an exciting venture, and we believe that the company can be scaled relatively quickly by taking advantage of Marketer's expertise and customers, says CEO of Strawberry Equities, Kenneth Andersen.

- Through an improved decision-making process, Plot.ai helps to ensure that developers build projects with the units and facilities that the relevant market actually demands, which means that the economics of the projects are optimised. The results of this are good project implementation, satisfied home buyers, and improved project margins. With the launch of Plot.ai, we complete our complete end-to-end solution for the entire commercial value chain for newbuild developers, concludes Habhab.

Marketer-controlled Plot.ai announced in late 2022 the development of an advanced analysis tool aimed primarily at newbuild and commercial developers. The company has now raised NOK 7.5 million in new equity, with Petter Stordalen's investment company Strawberry Equities being the largest investor.

Established in 2008, Solon Eiendom is a leading property developer in Norway known for building sustainable properties of high quality, with a distinct signature. For Solon, it’s more than just the property - It has to add value to the neighborhood, and most of all to people. Before implementing our flagship product M360 in 2022, Solon faced challenges regarding full visibility and control over their marketing and sales data from third party CRMs and channels, seeking a seamless flow that empowers data-driven decisions for all their projects.

Solon experienced a significant shift of control when M360 was implemented into their marketing- and sales processes for over 15 projects. Among the many benefits, Solon points out the most significant ones for them:

M360 facilitates data from third party CRMs, allowing for a streamlined data collection and smooth flow to Solon’s websites

The M360-dashboard provides real time data that make up the sales- and marketing statistics, allowing Solon to make informed decisions that benefit their projects

The seamless CRM integrations simplifies lead generation data, providing a comprehensive overview of client interactions

Simple set up and tracking of digital marketing campaigns, with detailed breakdown of channel performance from Facebook, Instagram, Snapchat and Google (Display)

Smoother customer journey from start to finish

Solon’s streamlined process of data from third-party CRMs, CMS and Finn.no

In addition to the seamless data flow, Solon points out that M360’s campaign tool allowed them to create and manage campaigns independently. Not only did it result in significant cost savings by shifting from outsourcing to managing in-house while reducing the waiting time, Solon also experienced full control over digital campaigns and complete insights to optimize as wanted.

The shift of control streamlined the sales- and marketing process, improving the workflow and decision-making for their projects. The improved customer journey has strengthened the relation between Solon and registered leads, pairing up future owners with their dream homes.

“With M360 in place, we’ve experienced a seamless customer journey from start to finish. Full ownership of data provides us with an updated overview that drives data driven solutions, providing high value to our projects. M360 is a highly effective tool that makes it easy for us in Solon to set up campaigns and track results, the intuitive way. The result is a lot of time saved, allowing us to focus on creating high quality homes for all generations”,

 says Tiril Mjelde Grimsrud, Sales- and Marketing Coordinator at Solon.

Tiril Mjelde Grimsrud, Sales- and Marketing Coordinator at Solon

Solon utilizes the M360 Property Explorer for an array of their projects, as a key conversion tool for potential buyers to be a vital tool for newbuilds. The Property Explorer can use both 2D and 3D images, where Europe’s leading 3D provider 

  provide immersive 3D visualizations for a full rotatable experience. Solon experienced that their projects felt significantly more immersive, while showcasing detailed information about the units to explore and compare for potential buyers. Adding the digital checkout option makes it easy for buyers to place an offer on a unit, offering a convenient customer journey from start to finish.

, Solon recently implemented our latest 3D Property Explorer. The tool enhances user experience, offering a new level of engagement and successfully addresses the complexity of a multi-building project, making it easy to explore.

Since 2019, Solon has partnered with Marketer, resulting in streamlined data management for over 15 of their projects, with over 840 units sold so far. Despite 2024 being a challenging year for the newbuild market, Solon succeeds at connecting their quality homes with future owners. Solon also uses 

  in their pre-building phase, utilizing artificial intelligence to plan where to buy, build and price the projects based on current market prices and historical data.

The partnership between Solon and Marketer has elevated Solon’s marketing- and sales processes, allowing them to focus on what they do best - developing new homes for future owners and improve the surroundings. We’re proud to collaborate with Solon!

Want to know how M360 can help you with your projects? 

As a property developer, the importance of measuring your marketing- and sales data is vital, but challenging when it’s fragmented. Solon, one of the prominent developers in Norway sought a solution that streamlines the data flow, wanting to optimize during a time with slower newbuild sales. By implementing our flagship product M360, Solon gained increased ownership of their data, streamlining the different data sources into our solution. The result? Over 840 units sold across 15 newbuild projects - This is the Solon and Marketer Partnership Success Story.

From barriers to increased ownership: A Solon Eiendom and Marketer Partnership Success Story

The Real Estate & New Technologies (RENT) event gathered an array of companies involved in proptech, from the 6-7th of November in Paris. With over 400 companies attending and more than 11 000 visitors, the program consisted of conferences and workshops from experts in the real estate industry, highlighting digital transformation and sustainability.

“As proptech innovation is our bread and butter, there are plenty of like-minded professionals to network with and discuss the newest innovations in proptech”, says Arthur Monomakhoff, Account Executive France at Marketer.

Similar to last year, AI remains the main topic of interest. Most of the companies attending have implemented AI in some shape or form through their solutions, and by attending RENT we are able to assess how we can further drive value for our clients. Leveraging AI technology for real estate is one of the main pillars of Marketer, and we’ll continue to do so - Enguerran Licari, VP Sales Europe at Marketer.

Arthur Monomakhoff and Enguerran Licari at RENT 2024

Compared to RENT 2023, we noticed a significant focus on existing homes, reflecting the current market conditions in France. This was evident through the companies attending, emphasizing Smart City innovations, updated digital marketing practices and artificial intelligence.

Although the existing homes vertical was in focus, Enguerran Licari points out that there were plenty of property developers attending the conference, who are looking to prepare themselves and look for better solutions as the market adjusts back to normal. Marketer offers solutions for both new and existing homes, and remains optimistic for the new homes market to rebound as interest rates and macroeconomic factors stabilize.

What news did Marketer and MGC share at RENT?

This year, we launched a Marketer x MGC Connecting offer exclusively at RENT, aligning our tools for an enhanced experience to our French clients.

MGC Connecting is part of Groupe Figaro, one of the leading advertising technology companies in France, and organizer of RENT. Our partnership provides an integrated marketing hub that enables developers to streamline their sales- and marketing process through actionable data insights, targeted ad campaigns, increased sales conversions, improved brand visibility and higher campaign efficiency, to name a few. This is possible through MGC’s expertise in localized advertising strategy, which makes our clients stand out in the competitive French market. In return, we provide our innovative technology to MGC and their clients to create a streamlined experience.

As RENT is one of the biggest proptech events in Europe, it’s an excellent arena to meet peers, clients and partners, and showcase how our solutions can help real estate professionals face the challenges and leverage the opportunities that come with an ever-evolving market.

We had a great time at RENT together with MGC Connecting, and are already looking forward to return for RENT 2025!

Wondering how our solutions can work for you? 

Last week our French team represented Marketer at the annual RENT-conference in Paris, for the third year in a row! Sharing our stand together with our partner MGC Connecting (Part of Groupe Figaro) provided engaging conversations, new insights and a great opportunity to showcase our exclusive joint offer!


Enguerran Licari, our VP Sales Europe and Arthur Monomakhoff, Account Executive France shared their thoughts on the importance of attending RENT, the highlights of the event and key differences from last year. 


Marketer at RENT 2024

Rotneshagen - Setting a sustainable example in Nittedal

Located in Nittedal north of Oslo, Rotneshagen represents the future of newbuilds - Blending modern solutions with sustainability in mind, the BREAAM-certified development is the first of its kind in Nittedal. Classified as “Very good”, Rotneshagen is on track to complete the initatives set by BREAAM to ensure that their sustainable vision becomes a reality.

The development is estimated to consume 20-30% less than other newbuilds built after TEK 17-standards, and energy rated A. For Norwegian DNB customers, the development makes it possible to apply for a 

Marketer has worked with Oxer Eiendom since early 2023, delivering marketing solutions through our flagship product M360.

For Rotneshagen, we’ve provided our 360° 3D Property Explorer in collaboration with EVE Visual Technologies, giving potential buyers the opportunity to explore the project from all angles and visualize the future of Rotneshagen.

In addition, Oxer Eiendom has leveraged M360's campaign module to run effective digital marketing campaigns across several channels. The combination of effective targeting, a multi channel approach and an attractive project generated over 300 leads in the pre-sale phase, with a cost per lead (CPL) well below average. Once Oxer Eiendom opened up for sales in October 2024, more than 25% of the units were already sold.

“Our collaboration with Marketer has contributed to a number of qualified leads, selling more than 25% of our units in the early sales stage. Combining this with the 3D Property Picker, Marketer and EVE helps us communicate Rotneshagen’s potential and our vision, which is sustainable living that looks good, and feels good”, 

says Hans Petter Semlitsch, Head of Business Development and Projects at Oxer Eiendom.

We’re proud to assist Oxer Eiendom, and looking forward to the future of Rotneshagen.

Wondering how Marketer can aid your next project? 

Surrounded by the Norwegian forest, Rotneshagen joins the list of quality developments by Oxer Eiendom, a veteran developer in the Norwegian real-estate market. Emphasizing sustainability and homes of high quality, Rotneshagen consists of 43 apartments and 7 terrace houses covered in wood, harmonizing with its surroundings. Together with Marketer, Oxer Eiendom advances into the second stage of Rotneshagen - Generating 300+ leads in the pre-sale period with a CPL well below average, with more than 25% of the units sold. 

Strawberry Equities - New strategic owner of Plot.ai

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From barriers to increased ownership: A Solon Eiendom and Marketer Partnership Success Story

Marketer at RENT 2024

Rotneshagen - 25% of units sold within a month