Head of M1/M2 Auto at Marketer Technologies.

How Google Search Ads can help your project

With Google Search ads now part of M360, you have a seamless way to expand your reach beyond social and display advertising. While social media and display ads are great for visibility and brand awareness, Google Search ads places you in front of 

potential buyers that are actively looking

You can engage new users that have yet to interact with your brand, and capture them further down the sales funnel! The implementation is developed as a result of digital marketing analysis and listening to our clients, recognizing the benefit from adding an additional, yet vital channel to the marketing mix to streamline your marketing efforts.

, over 63% of users click on a Google ad, making Google Search ads an ideal channel. In addition, DemandSage found that businesses make $2 dollars for every $1 dollar spent on Google Ads, resulting in a 200% ROI!

Therefore, by integrating Google Search ads into M360 you’re now able to:

Set up, monitor, and optimize your Google Search ads directly within M360, ensuring a streamlined campaign management that saves time, while generating leads.

Capture high-Intent leads! The users are actively searching for real estate - Making them more likely to convert through Google Search ads, reaching them further down in the sales funnel.

Drive qualified traffic directly to your project making it easier to not only convert users to leads, but also keep track of them through our leads-section in M360.

Add keywords directly in M360 for your Google Search ads

Instead of juggling multiple ad-platforms, everything can easily be managed in M360, making it easier for you to optimize your campaigns, track performance, and refine your overall marketing strategy! 

Stay up to date with our intuitive marketing insights, allowing you to keep track of all your traffic and their sources. This makes it easy for you to refine your marketing mix, and make sure your ads are optimized for every platform!

This is just the beginning. We’re continuously evolving M360’s capabilities, with upcoming features in 2025 that will continue to elevate your marketing- and sales efforts! Instead of juggling multiple ad-platforms, manage everything directly in M360 - Making it easier for you to create and optimize campaigns, track performance and refine your overall marketing strategy.

Explore these new capabilities and experience firsthand how M360 continues to evolve, offering innovative tools designed to meet the dynamic needs of the real estate industry, and most of all help you succeed with your projects.

Ready to get started? Launch your first Google Search campaign in M360 today, or 

We’re proud to announce the launch of Google Search ads in M360, our flagship product! The Implementation of Google Search in M360 allows you to elevate your marketing efforts for your newbuild-project, creating a diverse marketing mix that seamlessly reaches your target audience across channels. Learn more about what this means for you!

Marketer Launches Google Search Ads in M360

Mathias Hjelseth, Sales Manager at Marketer

I’ve always been passionate about sales and business development, especially in the intersection of technology and real estate. Before joining Marketer, I worked at Defigo, where I was responsible for some of the largest real estate players in Norway, driving sales strategies and long-term partnerships. Prior to that, I was part of the team at Wec360°, where I contributed to growing the company’s presence in Norway and worked closely with property developers on digital sales and marketing solutions.

The real estate industry is undergoing a major shift, and proptech is playing a key role in making processes smarter, more efficient, and data-driven. I find it exciting to be part of this transformation—helping developers and real estate companies leverage technology to streamline sales, optimize decision-making, and create better customer experiences. There’s so much potential in how proptech can shape the future of the industry, and I look forward to driving that change alongside our clients.

What do you look forward to in your role as a Sales Manager?

I’m excited about scaling Marketer’s presence in the Nordic market and working closely with developers to help them sell smarter. Sales, for me, is about creating value—understanding a client’s needs, identifying the right solutions, and delivering measurable results. Marketer has a strong product and a talented team, so I’m looking forward to optimizing our sales approach, leveraging data-driven insights, and driving growth in both existing and new markets.

What has your experience been like working with the team at Marketer so far?

It’s been great! From day one, I’ve been genuinely impressed by the level of knowledge and expertise across the team. There’s a strong mix of ambition, innovation, and deep industry insight, which creates an exciting environment to be part of. Everyone is focused on delivering value to clients while also being open to testing and iterating on new strategies. There’s a lot of potential for growth, and I’m looking forward to seeing how we can take things to the next level together.

Kenneth Sørli Eriksen, Account Executive at Marketer

My first job was actually as an ice hockey player, dreaming of international adventures. At 22, I shifted gears and earned a Bachelor’s in Retail Management from Handelshøyskolen BI, diving into sales for nearly four years at a call center where I built strong client engagement skills. An inspiring encounter with a Proptech founder led me to Unite Living, where I managed sales and cultivated key client and partner relationships, growing us to the preferred platform for some of Norway's biggest landlords. I then advanced my expertise at Apex IT, the acquirer of Unite Living, further integrating technology with real estate to deliver innovative solutions to landlords and developers.

I am very passionate about innovative tech solutions that actually bring value to people´s lives. I experienced first hand what the right technology can do for both the customers of a Proptech company, but also their customers. This led me to also be a volunteer for Proptech Norway where we strengthen Norwegian real estate industry’s exposure to new technology.

How has the first couple of months been with the team at Marketer?

The first few months at Marketer have been fantastic. I’ve felt right at home thanks to a welcoming team full of people who are always eager to share their wisdom and help out. We also do a lot of social stuff to tie the team together, so I have become comfortable really fast, maybe too fast to some colleagues... Many colleagues have been here for years and I am impressed by their deep insights and expertise in so many different areas. It’s a place where ideas are embraced and support is never far away, and I’m excited for our next steps in continuing to drive the Proptech space forward.

What do you enjoy the most about working as an account executive at Marketer?

What I enjoy most is the perfect blend of sales and technology at Marketer. Because of our great tech team I feel more like an educator — helping clients unlock the potential of innovative solutions within digital sales and marketing with data-driven results. I love that our team is passionate about delivering real value, to what actually works, and always pushing the envelope of what is possible in Proptech. Working in the fast-changing "40% Industry" of real estate, with the tech sandbox here in Norway, and clever decision makers who welcome new technology and want to be a part of the change, enables us to take the stage for global innovation.

Marketer is ahead of the curve. With analytics on all that we do, machine learning, AI, proactive advice and everything Real Estate developers and brokers need to get ahead of the competition and meet the demands of the new generation and market - all over the world. And with Marketer, I want to take us to the next level.

With a dynamic and forward-thinking team, Marketer continues to elevate the sales- and marketing processes for an array of big developers and real-estate agencies, where our sales-team plays a key part in pairing up our technology with them. Mathias and Kenneth exemplify the expertise, passion, and drive that helps real estate professionals in over 15 countries sell smarter, faster, and with greater impact!

Want to learn more about how Marketer can help you convert dreamers to buyers? 

 and discover how our solutions can take your real estate-project to the next level.

At Marketer, our sales team plays a crucial role in bringing our cutting-edge solutions to the real estate industry. In this edition of Employee Insights, we are introducing two key members of our sales team - Mathias Hjelseth and Kenneth Sørli Eriksen! With their passion for Proptech and experience in sales, they are at the forefront of helping developers and real estate companies adopt smarter, data-driven sales- and marketing strategies.

Employee Insights: Meet Mathias Hjelseth & Kenneth Sørli Eriksen

– Markedsinnsikt som setter en ny standard

Et vellykket boligprosjekt starter med kunnskap. Hvilke boligtyper selger best i ditt område? Hvordan utvikler prisene seg? Hvor mange enheter er til salgs akkurat nå? Med 

 får du oversiktlig markedsdata gjennom visuelle fremstillinger som enkelt hjelper deg med å ta de viktigste beslutningene for ditt prosjekt - Fra planlegging til ferdigstillelse.

Prisutvikling og interaktivt kart med heatmap i Plot.ai

I Plot.ai får du verdifull innsikt over markedsdata i hele Norge, boligtyper, salgsgrad, antall enheter til salgs og ikke minst totale prisendringer, for å forstå hvilke boligtyper som selger best i ulike områder. Få innsikt inn i hvilke enheter som skiller seg ut, prisutvikling og gjennomsnittspriser i markedet, for å ta bedre beslutninger vedrørende ditt prosjekt.

M360 - Én løsning for dine salgs- og markedsføringsaktiviteter

, er neste steg å sikre at boligene dine når ut til de rette kjøperne. M360 er en alt-i-én-plattform for AI-drevet markedsføring og salg av nybygg, skreddersydd for å hjelpe deg med å konvertere drømmere til kjøpere.

Med M360 har du full kontroll over markedsføringen i sanntid, gjennom nøkkeltall som enkelt gir deg innsikt i kampanjeytelse og interessenter anskaffet. Med enkel distribusjon på kanaler som Facebook, Instagram, Snapchat og Display, kan du enkelt markedsføre uten å være en markedsfører.

For en fullverdig opplevelse vil 3D-visualiseringer fra EVE overtale drømmere til kjøpere, med sømløs integrasjon av vår boligvelger for en komplett kjøpsopplevelse. Med enkelt oppsett av boligvelger i M360, kan du hente inn interessenter direkte fra prosjektnettsiden, samtidig som du har full kontroll over alle innhentet fra de ulike kanalene.

Med boligvelger kan interessentene enkelt utforske enhetene, melde interesse og kjøpe boligen direkte via checkout i boligvelger for en sømløs kundereise. For en fullverdig opplevelse vil 3D-visualiseringer av ditt prosjekt bidra til å overtale drømmere til kjøpere, som enkelt kan kombineres med vår boligvelger for en overtalende opplevelse.

Markedsledere som bruker våre løsninger

“Med Marketer og Plot.ai har vi opnådd en sømløs kundereise fra A til Å. Fullt eierskap til dataen gir oss kontinuerlig oversikt og et solid grunnlag for datadrevne beslutninger. Plot.ai og M360 er effektive verktøy som gjør det enkelt å følge med på resultatene. Det at vi kan gjøre dette internt sparer oss for mye tid, og tillater oss med å fokusere på å skape kvalitetshjem for alle generasjoner”, sier Tiril Mjelde Grimsrud, salgs- og markedskoordinator i Solon.

Tiril Mjelde Grimsrud, Salgs- og markedskoordinator i Solon

 og M360 er tydelig: Hopp over synsingen, vær som Solon og bruk innsikt som sikrer at du bygger riktig, markedsfører effektivt og selger raskere. Ved å kombinere Plot.ai sin markedsanalyse med M360 sin avanserte salgs- og markedsføringsplattform, får du en komplett løsning som får ditt prosjekt til å skille seg ut i eiendomsmarkedet, og som treffer kjøpere.

Etterspørselen etter boliger er skyhøy, men det bygges fortsatt for lite. Resultatet? Et ubalansert marked der mulighetene er enorme – hvis du vet hvordan du skal utnytte dem. Som utbygger er det kritisk å ta beslutninger basert på innsikt - ikke synsing. Les hvordan du kan bruke Plot.ai og M360 for å planlegge bedre de viktigste stegene til ditt prosjekt - Fra kjøp av tomten til salg av enhetene.

Hvordan kan du som utbygger utnytte mulighetene i boligmarkedet i 2025?

My name is Oda, and I'm the Head of M1/M2 Auto at Marketer Technologies. I started as a Customer Success Intern in September, after finishing my MSc in Strategic Marketing Management. My internship began in Oslo and continued in London. I have previously studied in Brisbane and Barcelona, so the move to London was something I found very intriguing.


Why did you apply for an internship at Marketer?


After finishing my master's, it was important for me to have a seamless transition from an academic to working life. Because of that, I found myself looking at different internships and Marketer Technologies was one of the companies offering that. I thought it would be very interesting and exciting to take part in the growth of an entrepreneurial company. My interest in digital marketing was enhanced during my studies and since Marketer focuses on digital marketing, the position as a Customer Success Intern seemed a perfect fit. Additionally, it was very appealing that the first part of the internship would start in Oslo and continue in London.


I started my internship in Oslo in September, where I was introduced to the system and platform we utilise. A big part of the first period revolved around 'learning by doing' and I commenced on my future tasks the first day, with good help and assistance from my own supervisor and the team around me. Among other things, I controlled the quality of campaigns, as well as some more general administrative and operational tasks. I also got an introduction to some of the digital tools I was set to use, such as Google Ads and Facebook Business Manager.

Marketer is a place where you can easily grow and move forward as a professional, which I got first-hand knowledge of after two weeks when I became responsible for the automation process of one of our clients. To know that your supervisors, team and leaders trust and believe in you is extremely important and motivating. I enjoyed a steep learning curve throughout my internship, with an increasing amount of responsibility and knowledge.


I recently became the Head of M1/M2 Agency, something that motivates me greatly. It is also humbling that I was offered to take on such a responsibility quite early on in my career at Marketer. My days consist of both challenging and fun tasks, and I am responsible for the people on my team and our clients in the second-hand property market. Most of the work I do centres around upholding deadlines and making sure that we create a product that satisfies our clients.

How do you find the working environment at Marketer?


I've received impeccable help and assistance from both my team and others throughout the course of my internship, which has been extremely valuable. I find Marketer to be a transparent company, with a lot of openness and communication. For instance, I report to our CEO on a daily basis, have weekly meetings with my team and make fortnightly reports to our HR department.

I've become part of a group of young, like-minded people and I've felt included since the day I started. There's always someone you can brainstorm with and ask for advice or tips, which is very helpful. It is social to be at work and I'm looking forward to going to work every day. After moving to London, we've become a tight-knit group and with offices at WeWork, we often take part in different events after work.


"It's been a true joy to have Oda on the Auto-team. We're a good team that works and collaborates really well - both in terms of communication and with different tasks. We update each other continuously regarding the campaigns we are working on and when these are ready to go live. Oda is extremely efficient and takes part in creating a good working environment at the office. She is open and willing to learn, and has acquired knowledge of different processes quickly".

"Oda is a great asset to the team, with a strong willingness to learn and high adaptability. She has undertaken many big tasks and assignments, and she also got responsibility early on - a task she has executed with great success. In addition to be good at what she does, Oda spreads a lot of joy to the people around her. I am impressed with how knowledgeable and fearless Oda is, for instance when she moved to London with us without any hesitation".

Oda Nilsen

Continue reading

Marketer Launches Google Search Ads in M360

Employee Insights: Meet Mathias Hjelseth & Kenneth Sørli Eriksen

Hvordan kan du som utbygger utnytte mulighetene i boligmarkedet i 2025?