Marketer has hired Ingunn Iselin Husebø from Aspelin Ramm Eiendom

(Ingunn Iselin Husebø, Advisor, and Dr. Walid Mustapha, VP Data Science)

“That we have managed to attract a capacity like Ingunn Iselin Husebø gives us good confirmations of how far we have come towards our goal of being an end-to-end supplier for real estate developers. At the same time, it demonstrates our willingness to continue investing heavily to ensure that we can always offer our customers the very best of market understanding and housing expertise in new construction”, says Amir Folkestad Habhab, CEO and Co-founder of Marketer.

Husebø has well over 20 years of experience in the Norwegian real estate industry, and has worked with companies such as DNB Eiendom, Røisland & Co and Privatmegleren with advice, facilitation, and sale of projected homes. In these projects, she has been heavily involved from start to finish and has over the years gained a broad understanding of home buyers' preferences. She has worked with everything from small housing projects to large and comprehensive development areas, including Sørenga in Bjørvika, and has sold well over 4,000 homes in Norway.

“Ingunn has expert knowledge of the entire customer journey and knows better than most how this can best be organised and supported to establish security and trust for everyone involved. This is part of our vision to help developers sell faster and smarter. By ensuring that the developers bring to market projects with the units and facilities that the relevant market actually demands, the finances of the projects are also optimised. Marketer will soon launch technology that uses the rich database the company has to perform similar analyses, and Ingunn is an important piece in further developing this solution, called SmartSale Developer”, Habhab points out.

SmartSale Developer is an AI-based analysis tool built to provide data-driven forecasts for housing projects, where the goal is to provide real estate agents and developers with the necessary knowledge enabling them to make optimal choices about housing mix, pricing strategy, and sales and marketing measures. The results of this are good project execution, satisfied home buyers, and an improved project margin for the developer. This product will now be launched in the second half of the year, and Husebø's unique first-hand expertise from housing project work will be essential to ensure top quality and the right user-friendliness for customers.

“We have, for a long time, worked to be able to collect, structure, and analyse large amounts of newbuild housing data connected with a set of unique and intelligent models. We now see that we are in the process of being able to utilise the enormous potential that lies in predictive analysis within this segment. I look forward with great pleasure to working closely with Ingunn in the future and to incorporating her expertise in the further work with this”, says Dr. Walid Mustapha, VP Data Science in Marketer.

Read the press release in Estate here.