Marketer at RENT 2024

What is RENT?

The Real Estate & New Technologies (RENT) event gathered an array of companies involved in proptech, from the 6-7th of November in Paris. With over 400 companies attending and more than 11 000 visitors, the program consisted of conferences and workshops from experts in the real estate industry, highlighting digital transformation and sustainability.

“As proptech innovation is our bread and butter, there are plenty of like-minded professionals to network with and discuss the newest innovations in proptech”, says Arthur Monomakhoff, Account Executive France at Marketer.

Similar to last year, AI remains the main topic of interest. Most of the companies attending have implemented AI in some shape or form through their solutions, and by attending RENT we are able to assess how we can further drive value for our clients. Leveraging AI technology for real estate is one of the main pillars of Marketer, and we’ll continue to do so - Enguerran Licari, VP Sales Europe at Marketer.

Arthur Monomakhoff and Enguerran Licari at RENT 2024

What is different this year?

Compared to RENT 2023, we noticed a significant focus on existing homes, reflecting the current market conditions in France. This was evident through the companies attending, emphasizing Smart City innovations, updated digital marketing practices and artificial intelligence.

Although the existing homes vertical was in focus, Enguerran Licari points out that there were plenty of property developers attending the conference, who are looking to prepare themselves and look for better solutions as the market adjusts back to normal. Marketer offers solutions for both new and existing homes, and remains optimistic for the new homes market to rebound as interest rates and macroeconomic factors stabilize.

What news did Marketer and MGC share at RENT?

This year, we launched a Marketer x MGC Connecting offer exclusively at RENT, aligning our tools for an enhanced experience to our French clients.

MGC Connecting is part of Groupe Figaro, one of the leading advertising technology companies in France, and organizer of RENT. Our partnership provides an integrated marketing hub that enables developers to streamline their sales- and marketing process through actionable data insights, targeted ad campaigns, increased sales conversions, improved brand visibility and higher campaign efficiency, to name a few. This is possible through MGC’s expertise in localized advertising strategy, which makes our clients stand out in the competitive French market. In return, we provide our innovative technology to MGC and their clients to create a streamlined experience.

To summarize

As RENT is one of the biggest proptech events in Europe, it’s an excellent arena to meet peers, clients and partners, and showcase how our solutions can help real estate professionals face the challenges and leverage the opportunities that come with an ever-evolving market.

We had a great time at RENT together with MGC Connecting, and are already looking forward to return for RENT 2025!

Wondering how our solutions can work for you? Contact us!