From barriers to increased ownership: A Solon Eiendom and Marketer Partnership Success Story

About Solon Eiendom

Established in 2008, Solon Eiendom is a leading property developer in Norway known for building sustainable properties of high quality, with a distinct signature. For Solon, it’s more than just the property - It has to add value to the neighborhood, and most of all to people. Before implementing our flagship product M360 in 2022, Solon faced challenges regarding full visibility and control over their marketing and sales data from third party CRMs and channels, seeking a seamless flow that empowers data-driven decisions for all their projects.

The M360 solution

Solon experienced a significant shift of control when M360 was implemented into their marketing- and sales processes for over 15 projects. Among the many benefits, Solon points out the most significant ones for them:

• M360 facilitates data from third party CRMs, allowing for a streamlined data collection and smooth flow to Solon’s websites
• The M360-dashboard provides real time data that make up the sales- and marketing statistics, allowing Solon to make informed decisions that benefit their projects
• The seamless CRM integrations simplifies lead generation data, providing a comprehensive overview of client interactions
• Simple set up and tracking of digital marketing campaigns, with detailed breakdown of channel performance from Facebook, Instagram, Snapchat and Google (Display)
• Smoother customer journey from start to finish

Solon’s streamlined process of data from third-party CRMs, CMS and Finn.no

In addition to the seamless data flow, Solon points out that M360’s campaign tool allowed them to create and manage campaigns independently. Not only did it result in significant cost savings by shifting from outsourcing to managing in-house while reducing the waiting time, Solon also experienced full control over digital campaigns and complete insights to optimize as wanted.

The shift of control streamlined the sales- and marketing process, improving the workflow and decision-making for their projects. The improved customer journey has strengthened the relation between Solon and registered leads, pairing up future owners with their dream homes.

“With M360 in place, we’ve experienced a seamless customer journey from start to finish. Full ownership of data provides us with an updated overview that drives data driven solutions, providing high value to our projects. M360 is a highly effective tool that makes it easy for us in Solon to set up campaigns and track results, the intuitive way. The result is a lot of time saved, allowing us to focus on creating high quality homes for all generations”, says Tiril Mjelde Grimsrud, Sales- and Marketing Coordinator at Solon.

Tiril Mjelde Grimsrud, Sales- and Marketing Coordinator at Solon

Property Explorer

Solon utilizes the M360 Property Explorer for an array of their projects, as a key conversion tool for potential buyers to be a vital tool for newbuilds. The Property Explorer can use both 2D and 3D images, where Europe’s leading 3D provider EVE Visual Technologies provide immersive 3D visualizations for a full rotatable experience. Solon experienced that their projects felt significantly more immersive, while showcasing detailed information about the units to explore and compare for potential buyers. Adding the digital checkout option makes it easy for buyers to place an offer on a unit, offering a convenient customer journey from start to finish.

For the projects Dyst and Ski Hageby, Solon recently implemented our latest 3D Property Explorer. The tool enhances user experience, offering a new level of engagement and successfully addresses the complexity of a multi-building project, making it easy to explore.

Dyst’s 3D Property Explorer

Looking ahead

Since 2019, Solon has partnered with Marketer, resulting in streamlined data management for over 15 of their projects, with over 840 units sold so far. Despite 2024 being a challenging year for the newbuild market, Solon succeeds at connecting their quality homes with future owners. Solon also uses Plot.ai in their pre-building phase, utilizing artificial intelligence to plan where to buy, build and price the projects based on current market prices and historical data.

The partnership between Solon and Marketer has elevated Solon’s marketing- and sales processes, allowing them to focus on what they do best - developing new homes for future owners and improve the surroundings. We’re proud to collaborate with Solon!

Want to know how M360 can help you with your projects? Book a demo with us here!