Elevating campaign management with M360 - An ABChus and Marketer Success Story
- Case Studies
Did you know that M360 can be used not only for newbuild projects, but also prefabricated homes? ABChus, a prominent home supplier in Norway recognized the need for efficient campaign management, actionable insights and easy distribution on channels such as Meta, Google and Snapchat. Together with Marketer, ABChus streamlined their marketing- and sales efforts - launching over 100 campaigns in 2024.
About ABChus
Founded in 2000, ABChus has delivered more than 3800 homes across Norway, blending high-quality craftsmanship with efficient, scalable production. With an annual turnover exceeding 500 million NOK resulting in the delivery of 250–300 homes per year, ABChus is a market leader within the prefabricated home segment.
Unlike property developers who focus primarily on specific projects, ABChus has a fixed portfolio consisting of different house models. Their marketing approach includes promoting popular house models, such as Arwen and Noor.
Photo: ABChus
This requires running a significantly higher volume of campaigns, compared to newbuild developers. To maintain and expand their position they’ve embraced M360, our flagship marketing platform that seamlessly aligns with their needs. In 2024 alone, ABChus launched over 100 campaigns via M360 — ranging from always-on brand campaigns to targeted promotions for specific house types and projects like Solenga.
The campaign volume reflects the demands of their segment, where reaching a broad audience while addressing specific buyer needs is key.
The M360 Solution
ABChus turned to Marketer, wanting to address a set of challenges: The need for an intuitive platform capable of managing a wide array of campaigns, brand consistency across channels, and full insights into their key KPIs. Through our partnership, ABChus has experienced:
- M360’s campaign module allows ABChus to manage a high volume of campaigns with ease. Whether they’re promoting a single house model or launching an always-on campaign, M360 makes it easy to keep track of their performance across channels like Facebook, Instagram, Google (DV360) and Snapchat. This allows ABChus to acquire clear actionable insights.
- M360 streamlines the campaign creation-process and management, with an intuitive interface that makes creating and distrubuting ads easier than on native platforms. The result is less time used on campaign- and ad creation and distribution, allowing ABChus to work smarter while saving time. In addition, the actionable insights provided ABChus with data that easily optimizes campaigns, thus continuously improving their digital marketing efforts.
Ads created by ABChus in M360
Helene Smogeli, Marketing Director at ABChus states: “With M360 in place, we’ve acquired a platform that makes it easy and effective to set up campaigns. The campaigns are rapidly launched, making M360 an invaluable resource for us in ABChus.
What really sets M360 apart from others, is the opportunity to gather channels like Meta, Google Display and Snapchat in one place. This has made it possible for us to create a strong marketing mix without having to log in on each of the native platforms. M360 has truly simplified our workload while making us more effective - Which is what we’ve missed!”
Helene Smogeli, Marketing Director at ABChus
Elevating the Marketing Standard for Home Suppliers
As a prominent home supplier in Norway, ABChus successfully elevated their marketing efforts by combining their expertise with Marketer’s innovative technology. M360 supports these objectives by enabling ABChus to launch tailored campaigns at a larger scale, ensuring visibility and advantage in the competitive real estate market. The results? Maintaining their competitive advantage within the prefabricated home segment allows ABChus to create a high volume of quality campaigns, while making data driven decisions that increase sales and saves time.
Want to know how M360 can elevate your marketing- and sales efforts? Book a demo with us here!
